Cookies Policy



By clicking the “Continue” Button the first time you accessed our website, you have expressly agreed to our and the SportPesa group of companies’ use of the cookies mentioned below.

The number, type and use of cookies may change from time to time where we shall endeavour to update this Cookies Policy in line with these changes. It is your responsibility to check this Cookies Policy on a regular basis to be informed of these changes and decide whether you wish to opt out of one or more of the cookies.

What are cookies?


Browser Cookies

Cookies are pieces of information that a website places on your device when you visit a website. Cookies may involve the transmission of information from us to you and from you directly to us, to another party on our behalf, or to another party in accordance with its privacy policy. We may use cookies to bring together information we collect about you. You can choose to have your device warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. If you turn cookies off, you will not have access to many features that make your guest experience more efficient and some of our services will not function properly. Please see the last section of this Cookies Policy for more information about how to manage or disable browser cookies.

We use several categories of cookies and each performs different functions. You can learn more about cookies and their functions generally by visiting an information website like


What categories of cookies may be used?

The cookies that may be used on this website fall into the following categories described below. These descriptions can help you determine if and how you would like to interact with our website and other online services. This includes, but is not limited to, the following:

  • To allow users to log on to their SportPesa account.
  • To allow users to choose log-in preferences.
  • To monitor and collect information about transactions placed on the Website.
  • To enable us to target advertisement and promotions that are more relevant to you.
  • For fraud prevention purposes and generally to safeguard privacy.

Strictly necessary cookies

These cookies are essential in order to enable you to navigate this website; they manage session information and use certain features. Without these strictly necessary cookies, the online services you have asked for cannot be provided.

Cookies are generally used to improve and enhance user experience. Some of the cookies we use are essential for the website to operate.

Where links are provided on the website to third party websites, it is important to remember that those third-party websites have their own cookies and privacy policies which will govern any information you may submit on those websites. If you decide to use any linked third-party websites, please read their cookies and privacy policies before doing so.


Performance cookies

The information collected using our performance cookies is used by us or for our benefit, to improve our website experience or for other statistics gathering purposes.

Our performance cookies are used to generate aggregated, anonymous information about how you and other users use this website and its features. For instance, our performance cookies collect information about which pages on this website you visit most often, if you open or read the communications we send, which advertisements you view or interact with on this website or other websites on which our advertisements appear, and if you receive any error messages. The information collected is used for us to improve users’ online experience generally, to collate statistics, or to customise your online experience by showing you content we think may be of interest to you. Our performance cookies do not collect information that identifies you personally.

You can delete or manage performance cookies as instructed in the last section of this Cookies Policy.


Functionality cookies

Our functionality cookies are used to enable us to remember choices you make (such as language preference, country location, or other online settings) and to provide the personalised or enhanced features that you select. Our functionality cookies can be used to provide online services to you, or to prevent online services from being offered to you if you previously indicated you did not want to receive such services. Our functionality cookies collect anonymous information.

If you delete these functionality cookies, any preferences or settings you selected will not be retained for your subsequent visits.

We do not share information collected using our functionality cookies with our advertisers or other third parties. We also do not collect information on your browsing behaviour on websites which we do not operate.


Fraud Prevention

These cookies store information which helps us stop fraudulent use of the Website.



These cookies enable us to store information about how users are directed to the Website. We use this information to appropriately pay our Affiliates.



These cookies allow us to recognise and count the number of users and to understand how users navigate around our website when they are using it. This helps us to improve the way the website works, for example, by ensuring that users find what they are looking for easily and for us to deliver advertisements and information which are more relevant to each user and their interests, and to monitor the effectiveness of such advertisements and information.


Our Targeted Advertising

Our targeted advertising cookies are placed on your device by us (or service providers operating on our behalf).

We use these cookies on our websites and in connection with our content and advertisements that appear on third-party websites and online services to recognise that you have viewed or interacted with our content or advertisements and so we can show you advertisements for products that we believe will be of interest to you. We also use these cookies to limit the number of times you see the same advertisement. Our targeted advertising cookies collect anonymous information; however, if you have an account with us, the information collected by us using our targeted advertising cookies may be associated with your account. For example, we may show more closely targeted advertisements to you based on your browsing behaviour.

The organisation setting the cookie (either the third party or us) is responsible for obtaining consent.


Summary Cookie Table:

Strictly necessary cookiesEssential in order to enable you to navigate this website.Manage session information and use certain features.
PerformanceAllows us to gather information about how our customers use the site.This allows us to improve the customer’s experience and design new features according to stored data.
FunctionalitySession handling.Secures the navigation and keeps the customer connected to our servers.
Fraud PreventionPrevent misuse of the site.Provides us with information to avoid malicious activities on our site.
TrackingTracks how customers arrived on our site.This allows us to evaluate our affiliates networks.
AnalysisGather information on our customer’s habits.Allows for improving our site based on the customer’s habits and preferences.

Disabling/enabling cookies via your browser

There are a number of ways for you to manage cookies and other tracking technologies. Through your browser settings, you can accept or decline cookies or set your browser to prompt you before accepting a cookie from the websites you visit. You should be aware that you may not be able to use all our interactive features if you set your browser to disable cookies entirely.

If you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your preferences.

You can delete any cookies that have been installed in the cookie folder of your browser. The various browsers provide different procedures to manage your settings. Click any of the browser links below for instructions.

If you are not using any of the above-listed browsers, then you should select “cookies” in the “Help” function for information on where to find your cookie folder.

You should also be aware that disabling cookies does not disable other types of analytics products which we may use to collect generic information about how you and other visitors use our website.

Please refer to the link below on how to disable and opt-out of any tracking done by Google:

Our Cookies

We use the following cookies to mainly remember your preferences, secure your session browsing and provide us with an amount of analytics insights to make your customer journey with us more pleasant:

spglobalssidUsed for session tracking, prevention of fraud and securing your browsing.
localeStores the preferred language by the customer.
device_viewStores the preferred view of the customer.
_gaGoogle analytics identification data. Third party



Customer Care

We offer customer care attention to SportPesa players

Gamble with your head, not your heart

Help is available. If you think you or someone you know may have a problem with gambling, contact the National Responsible Gambling Helpline toll-free on 0800 006 008

Read SportPesa recommendations for responsible gaming.

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